Prime Video has now started aggressive marketing and perhaps that deal started with The Rings Of Power. Overcoming their slothy marketing tactics, Prime Video hired superstars such as Hrithik Roshan, Fahadh Faasil, Varun Dhawan, and Tamannaah Bhatia for promoting their flagship international series.
Looks like the deal is continuing as Prime Video keeps on dropping videos featuring those actors.
Regardless, the latest buzz is coming up from a new promotion that features Varun Dhawan. If you are unaware, there is a buzz about an international series called Citadel. Helmed by Raj & DK, the series is reported to have Samantha too but there is no official announcement yet.
Also, Raj & DK have signed a multi-year deal with Netflix. So, how they manage time to direct something for Prime Video is also a considerable question.
Regardless, the video starts with a mention of Mirzapur Season 3 so there might not be something huge about Citadel. If you remember, Disney+Hotstar created havoc in the industry after their promotional campaign with SRK.
This can be something similar to that because it is going to continue for a long. This is a campaign where we will see a lot of upcoming short promos. The end of the campaign will reveal the actual objective. Till then we can only wait. and wish for Citadel to get formally announced.
— prime video IN (@PrimeVideoIN) September 22, 2022
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